The fiscal bust is just a few years ago - medicare, social security, the national debt - just give it ten more years.
December 4, 2005 (WLS) -- For years, every generation of twenty-somethings has had nicknames. Generation X and Y come to mind. But the latest phenomenon is well-educated, well-financed and not eager to pay dues. Employers, sociologists and even the media have dubbed them "the entitlement generation." They are images of desire, and they are everywhere. And many times they are expensive. In a world of instant communication and instant gratification, having it all can't wait. In the working world these people are known as the entitlement generation.
"Yes, there's an entitlement generation we are seeing a little bit more of," said Debbie Bougdanos. Bougdanos would know. She works at the world renowned advertising firm Leo Burnett and is in charge of recruiting for the creative department. Plenty of portfolios come across her desk. Many of the applicants think they are ready for the prime assignments, but she says, most assuredly, they are not.
No comments:
Post a Comment